In June 2012, when 29-year-old Thibaut Britz was awarded best young creative entrepreneur by the Luxembourg Junior Chamber of Commerce, he could never have imagined that his idea – the creation of a tool that can monitor and collect targeted data on the internet – would develop into one of the most remarkable success stories for a Luxembourg start-up, a moniker it can no longer go by.
Created in Luxembourg in 2009, the Talkwalker company (which also has offices in New York, San Francisco and Frankfurt), currently has nearly 200 employees, including 150 in Luxembourg. Additionally, in its service to 1,200 customers, it oversees some 30,000 brands.
150 million monitored web sources
Specialising in the protection and promotion of brands and their reputation on social networks, as well as in optimising their presence on these same networks, the tool is certified by Twitter.
For three years in a row, Goldbach Interactive has also ranked it as one of the top ten global monitoring and e-reputation tools. Its state-of-the-art technology scans more than 150 million real-time web sources in 187 languages.
Talkwalker began its adventure at the Technoport premises followed by installation in those of Lux Future Lab before moving to larger premises in downtown Luxembourg in 2016.
“These incubators are what really got us started,” says Robert Glaesener, the company’s CEO. “It was thanks to their logistics, contacts and coaching that we were able to set-up and develop our business. We have also been able to benefit from the outset and from R&D grants that are available to innovative companies and which have allowed us to invest heavily in research and development right from the beginning. ”
In January 2017, the company also took another giant step up in its international development by raising 5 million euros through the Dutch investor Main Capital Partners. A few weeks later, the company was touted as one of the 25 most promising European start-ups for that year by Irish news portal Siliconrepublic.com
“In my opinion, there is no better place than Luxembourg to start a business,” says Robert Glaesener. “There is very little bureaucracy, and it is especially thanks to the support we have received from the government and the start-up incubators that we have managed to grow so quickly. The country has a rich ecosystem in which are present the world’s largest software companies, such as Amazon. Its multilingual and cosmopolitan culture has also been a great benefit to our company in terms of diversity and skills. ”
A supportive environment
With an almost continuous recruitment process, Talkwalker finds itself at the centre of a rich pool of human resources talent it can draw from concentrated within a radius of 100 km around the capital.
“In terms of recruitment, Luxembourg has many advantages,” says Robert Glaesener: “a quality education system, an international and attractive environment for qualified executives who want to settle there, and a very good infrastructure that connects Luxembourg to surrounding countries.
This is enough to nourish the ever more international ambitions of a company which itself has employees of more than 20 nationalities. The acquisition of a majority stake (for an undisclosed amount) by Californian private investment fund Marlin Equity Partner at the end of 2017 is perfectly in line with the desire “to accelerate its growth and consolidate its status as a leading platform (…) by leveraging Marlin’s operational resources and experience in high-growth technology companies,” the press release announcing the transaction explains.
Talkwalker in brief
Date of creation: 2009
Number of employees: 200 (including 150 in Luxembourg)
Founders: Thibaut Britz (35 years old) and Christophe Folschette (35 years old)
CEO: Robert Glaesener