Talkwalker, a major player in the social media analytics market, is pleased to announce it has secured €5 million in funding from leading Dutch software investor, Main Mezzanine Capital.
The funding will allow Talkwalker to accelerate development of its existing social media analytics platform while expanding its sales teams in Europe and the US. A major part of the funding will be invested in the further development of its existing artificial intelligence capabilities. This will accelerate the implementation of revolutionary new features which will join existing features such as Talkwalker’s business impact metrics, image recognition, IQ Apps and the virality map.
Talkwalker has doubled in size and revenues for four consecutive years and today employs over 120 employees. It has become a must-have service in the social media listening and analytics market; a market that is estimated to grow from $1.6B in 2015 to $5.4B by 2020 according to market research firm MarketsandMarkets.
Talkwalker’s rapid growth demonstrates the demand for social data intelligence as brands realize that social media holds vital client and competitor insights, and business data. The Talkwalker platform analyzes visuals and text in 187 languages providing a centralized social data intelligence solution with unlimited users and use cases, plus advanced APIs to ensure data integrity throughout the company. Brands and agencies benefit from KPI-driven, real-time analytics across all media channels which puts them in full control of their brand reputation and social media performance.
Headquartered in Luxembourg, Talkwalker opened its first US office in New York City in 2015. The company has recently gained significant traction through the acquisition of new clients in the US market and is used by brands, agencies, and consultancies. Expert customer service and support are important differentiators for Talkwalker. With this in mind, its goal is proximity to prospects and clients and this funding will allow for geographic expansion, more local offices, and the hiring of new talent.