Luxembourg’s new signature - Let's make it happen

19-05-2017

Since then, this branding campaign, under the name “Inspiring Luxembourg”, has seen the launch of a wide range of projects, and the initiative is gathering pace.

At a press conference on May 2, 2017, Francine Closener, along with Luxinnovation’s CEO Jean-Paul Schuler, presented Luxinnovation’s new identity and expanded mission in line with the new visual identity for the country.

In order to ensure a strong and coherent image of Luxembourg as a place for investment and innovation, Luxinnovation’s internet presence now has a new integrated promotional video, as well as a website for Luxembourg’s economic promotion which is aimed both at foreign companies wishing to settle in Luxembourg, at national companies wishing to innovate and at local companies wishing to export their products and services. Luxinnovation’s 2016 annual report was presented in the form of a dedicated website.

Luxembourg is more than you think and we invite you to look closer.

How to succeed with your expansion into Europe: the experts’ top tips

14-03-2023

Some success factors for international companies wanting to expand into the European market are quite obvious: having the right product/market fit and an offering that suits the culture and behaviour of European customers and finding the right business partners, for example. Others are less evident, but can be at least as important. We put together 9 key points from Luxembourg-based experts with decades of experience of advising international businesses about their entry to Europe.
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Fortress, history, identity

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Art and history lovers can find their heart’s desire in Luxembourg City by walking along the so-called MuseumSmile, which is home to no less than seven museums.
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University of Luxembourg ranks 4th worldwide for its high international outlook

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The University of Luxembourg was ranked among the top 250 universities in the world in the Times Higher Education World University Rankings 2023. The multicultural and research-oriented university in Luxembourg, comprised of over 50% of foreign students, was ranked fourth in the world for its international outlook.
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Luxembourg bags world’s best in talent attraction twice in a row

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Luxembourg’s reputation as the world’s top talent magnet has once again been acknowledged in the 2022 Global Talent Competitiveness Index. For the second year in a row, the Grand Duchy retained its no. 1 position for attracting talents and was ranked 11th out of 133 countries assessed in the index, making it one of the top performers globally.
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Luxembourg’s AAA credit rating affirmed by Fitch and Scope

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Luxembourg retained its AAA rating with a stable outlook in the most recent Fitch and Scope ratings. Both credit rating agencies based their conclusions on Luxembourg’s high economic resilience, good governance indices, and robust public finances. Key takeaways from the rating agencies’ evaluation are detailed below.
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