Not afraid to speak his mind or the hard truths, this celebrated architect and world renowned leader in sustainable development said that Luxembourg is capable of helping the progress of circular thinking at the global level if what we are doing here can be replicated elsewhere in the world on a much larger scale.

Designer, advisor, co-author of Cradle to Cradle + The Upcycle and Time magazine “Hero for the Planet” William McDonough aims to change the design of the world. Participants at the Luxembourg Circular Economy Hotspot 2017 conference in June were inspired by William McDonough’s strong and genuine presentation on moving humanity forward via a paradigm shift in our thinking.

Continuous currency

William McDonough focuses on the concept of “continuous currency” demonstrating the value in keeping all assets in a closed loop system, a circular economy. During his talk, he shared a wealth of examples that illustrated the potential and progress toward a circular economy for Luxembourg and beyond by starting with values rather than value. As an example he spoke about how collaboration with his team in the Netherlands at William McDonough + Partners has led to the creation of Park 20|20, a new model of sustainable development that implements the Cradle to Cradle® philosophy at all scales – from the molecular to the city. The buildings in this unique office park exemplify continuous currency – its buildings are long-term assets, designed for disassembly for materials to be reused in another production or returned as raw materials in the future.

William McDonough also spoke about other extraordinary examples of circular design, from the manufacture of carpets which draws inspiration from our connection to nature and minimises the use of new materials and eliminates waste, to newly announced compostable T-Shirts by  a major retailer.

Replacing bads with goods

At the conference William McDonough took questions from the crowd. One of the most interesting conversations that rose out of this was his insistence that plastics should not be recycled but rather he supports the destruction of complex plastic waste streams for a viable circular economy. – “A circular economy would not be very good if it just circulates bads over and over again,” he said.Let’s move away from doing less bad to more good, and eliminate the concept of waste.”

All in all it was incredible food for thought that suggests that we must start thinking in a different way and applying our knowledge towards sustainable designs, product and lifestyles. “If humanity is going to thrive on the planet, we need a plan,” William McDonough concluded.

Enjoy the conversation and tweets from the Luxembourg Circular Economy Hotspot on Twitter at #LCEH17.

Read more

Two first Luxembourg start-ups receive EIC Accelerator funding


The European Commission recently announced that Arspectra and Circuli-ion have been awarded funding from the European Innovation Council (EIC) Accelerator. This is the most prestigious funding available for start-ups from the EU’s Horizon Europe programme. Luxinnovation supported the first-ever EIC Accelerator winners from Luxembourg during the application process.
Read more

Circular by Design Challenge call for applications open


The third edition of Circular by Design Challenge offers Luxembourg and European companies the opportunity to develop innovative, sustainable solutions through a 12-week coaching programme and the possibility to win an award of €8,000. The deadline for submitting applications is 9 January 2023.
Read more

Circular by Design Challenge #3: Join the launch webinar


The call for applications for the third edition of Circular by Design Challenge will open on 9 November 2022. The launch webinar will provide detailed information for Luxembourg and European companies that want to join the programme to develop and refine their innovative, sustainable solutions.
Read more

Call to all Cluster 1 and Cluster 6 coordinators writing a two-stage proposal


Bridge2HE is organising Full Proposal Check events for Cluster 1 and Cluster 6 second-stage proposals with a deadline in September 2022. The events will take place online, in the week between 25 & 29 July 2022.
Read more

Sustainable industry: making a difference


The 2022 edition of Smart Manufacturing Week is in full swing with sustainable manufacturing as its main focus. The first day of the event challenged companies in all sectors of activity to determine the areas in which they can make a difference and launch concrete actions, for their own benefit as well as for that of the world.
Read more

Resources all news