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At today’s half-yearly meeting of the Trade and Investment Board, the Minister of the Economy, Franz Fayot, and the President of the Chamber of Commerce, Luc Frieden, presented the launch of the Digital marketing guide.

Aimed at Luxembourg companies of all sizes that wish to take advantage of digital opportunities and benefit from the tools, training and financial assistance available, the online guide highlights the latest trends in digital marketing to help companies strengthen their online presence and adjust their international strategy, particularly in this critical period of Covid-19, but also beyond.

Ranging from the creation of a website, through online advertising, online marketplaces, video conferencing, marketing automation and social networks, the guide explains how to implement these practices within any company, regardless of the status of its digital development, while ensuring that a sufficient level of cyber security is respected. The guide is available in two languages (French and English) under the following URL: https://www.digitalguide.tradeandinvest.lu.

 

Luc Frieden, President of the Chamber of Commerce said: “I would like to stress that in these economically difficult times, when the reflex to pull back tends to dominate the international scene, opening up companies to the outside world remains essential for their development. Internationalisation is indeed an important element of the recovery. International development is more than ever a key factor in the success of companies and will continue to offer them multiple opportunities. To this end, the Chamber of Commerce and its partners at Trade & Invest offer a full range of services to support and motivate companies to continue their efforts in this area. Thus, I would like to thank the partners for the excellent cooperation within the framework of the TIB. Indeed, it is a perfect example of what inter-institutional efficiency working for the benefit of businesses and the economy can be.”

In conclusion, Minister Franz Fayot stated: “I am pleased to note the good cooperation that prevails among the TIB players, which has made it possible to react quickly and respond to the needs of Luxembourg companies in the wake of the crisis. In the current context, where travel abroad is limited and digital transformation is accelerating, while international trade remains an important source of income for Luxembourg companies, the strengthening of our international network is welcome. Also, the implementation of a digital marketing guide for the internationalisation of companies also responds perfectly to two essential axes for the development of the Luxembourg economy, which are internationalisation and digitalisation.”

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