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  • Name: Genna Elvin
  • Occupation: Co-founder of Tadaweb
  • Nationality: from New Zealand
  • Home: living in Luxembourg since 2012

After leaving her native New Zealand at the age of 22, Genna Elvin landed in Luxembourg in 2012 and discovered a country full of charm. “It’s very central, unlike my home country, and the business landscape is very favourable for start-ups,” she says happily. “And the Belval site is very exciting: you can find everything you want there, in a superb setting.”

As co-founder of Tadaweb, a growth-phase start-up specialising in the automation of data-search processes on the Internet, she particularly appreciates the country’s multicultural environment. “You can come from anywhere, and most people are fluent in English, which really facilitates contacts. Luxembourg is really a forward-looking country, ready to make the necessary changes.”

Photo credit: Maison Moderne/Jan Hanrion

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