Less than 4 months after its official launch on the 29th of May, the Luxembourg Creative Industries clusters’ online platform has exceeded 10,000 visitors. 10,070 to be precise.
Despite the creation of a profile on the website limited to professional creative individuals or companies only active in Luxembourg, the statistics show a ripple effect. 25% of the site visits came from within Luxembourg, followed by the US in second place with nearly 1.000 visits, then India (956), France (566) and Germany (477). “These numbers are encouraging, given the fact the cluster’s purpose is also to initiate and foster cross-border promotional cooperation”, Marc Lis, Creative Industries Cluster Manager comments.
In total, 52,801 pages were viewed, with an average of 3’36’’ spent on the site and a low bounce rate of 55,45%. All this points toward a real interest and need for creative products and services in Luxembourg.
Site users actively browse profiles, read posted articles and check the event calendar. “The 60+ job postings currently available on the website attract creatives looking for a career change or help people get a first experience as an intern”, Marc Lis notes.
Over 300 members
Over 300 creative members have joined the cluster in the past 17 months and more than 80% of them (258 active profiles) have activated their account on the website. “This shows and reflects the dynamism and sense of
adhesion we experience within this sector”, Marc Lis adds.
This web platform was built adopting an inclusive process, by following a strong demand from the sector .The website was designed in collaboration with cluster members, by inviting them to a dedicated workshop in December last year (see picture).
But this is just the beginning and this tool now needs to be consolidated and its use and impact needs to be measured and analysed. A next step would be to quantify and measure the economic impact among the creative community to ascertain the added value in terms of new business opportunities and facilitated cooperation.
Although the overall economic impact of the cluster’s online platform is still being assessed for 2018, the known turnover the cluster helped generate tallies at over €500.000 for the first 9 months of this year.
“The Secretary of State for the Economy Francine Closener’s vision to support Luxembourg’s creative industries sector with the launch of our cluster is starting to yield its desired outcome and shows it’s catering for a real need”, Marc Lis explains.
Are you interested in joining the Luxembourg Creative Industries Cluster? Apply for membership now!