From 16/03/2019 to 17/03/2019

SnT Headquarters (University of Luxembourg), JFK Building Interdisciplinary Centre for Security, Reliability and Trust 29, Avenue J.F Kennedy
1855 Luxembourg (Luxembourg)

You have an idea that gives wings to your mind? You want to see this idea put in practice to bring new solutions to the world’s problems and make our lives a little better? You feel ready to start the adventure of becoming an entrepreneur and want to learn how to do this right from the beginning?

This 2-day Masterclass is for you: Disciplined Entrepreneurship Masterclass on 16th & 17th of March 2019 animated by the renowned entrepreneurship lecturer and best-seller Author Bill Aulet.


Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship at the Massachusetts Institute of Technology (MIT) and a senior lecturer at the MIT Sloan School of Management (responsible for entrepreneurship across all MIT schools). Numerous prizes have been awarded to him for his work. When joining MIT, Bill already had a 25-year record of accomplishment of success in business. The serial entrepreneur raised funds of more than $100 million for his companies. Bill works regularly with single entrepreneurs and companies, helping them to become more successful through innovation-driven entrepreneurship.

His bestseller “Disciplined Entrepreneurship”, which will soon be released in French (“La discipline entrepreneuriale. 24 étapes pour developper une entreprise avec succès.”), has been translated in over 20 languages so far. It provides a framework that tells aspiring entrepreneurs which tools to build a company are the best to use in an integrated way, since there is not one single tool, which meets all requirements of a company creation. In his book Bill Aulet has broken down the steps to build a business around an idea into 24 easy-to-understand steps and offers multiple case studies that show their individual applications.

More information about the book and its author:

Video of Bill Aulet presenting “Disciplined Entrepreneurship”.

More about his background, the “Disciplined Entrepreneurship” book and workbook here.


The course of the Masterclass will follow the 24 steps split as below:

DAY 1 (March 16th): Steps 1-11 + Primary Market Research
DAY 2 (March 17th): Steps 12-14 + Importance of a team and raison d’être

Join for a sustainable learning experience with a host who calls himself “a crazy entrepreneur” and remains very accessible and supportive despite his fame. Learn the proven basics of entrepreneurship from the best and take the chance to get valuable feedback on your personal business case.

The “Disciplined Entrepreneurship” masterclass package includes:

  • all course materials
  • food and beverage (5 x coffee break, 2 x lunch, 1 x dinner event)
  • 1 signed copy of the best seller “Disciplined Entrepreneurship”


Dates & time:

16th March: 10:30am-6:15pm

17h March: 9:30am-5:30pm



399€ per pers., special rate for groups of 5 pers.: 309€ (“sponsors”)
student rate: 199€


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