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From 23/11/2020 to 26/11/2020

Short daily sessions - see agenda

Via Zoom

English

The People’s Republic of China and Luxembourg are strong trading partners and have much in common as pioneers of innovation and leaders in the high-tech and digital arenas. Both countries are excellent platforms for companies that are seeking to establish or intensify their business activities in Europe and Asia, respectively. Luxembourg’s E-Mission to China, to be held in virtual mode, offers a wide range of opportunities to meet key decision makers and make contacts with leading business representatives.

The economic mission will be led by the Luxembourg Chamber of Commerce, in association with the Ministry of the Economy, the Luxembourg Trade and Invest Office in Shanghai and the China Construction Bank.

The sessions are aimed at Luxembourg companies who wish to develop their business in China and Chinese investors interested in expanding in Luxembourg and across the European market.

Programme

During the mission, interested companies, start-ups and individuals are cordially invited to participate in the following online events:
Programme details are outlined below.

Register

Opening Webinar

Monday 23 November
10.00 – 11.30h CET (17.00 – 18.30h Beijing time)
With simultaneous translation EN/CN

Host: Mrs. Cindy TEREBA, Director International Affairs, Chamber of Commerce

  • 10:00      Welcome address
    Mr. Luc FRIEDEN, Chairman, Chamber of Commerce
  • 10:10      Welcome address
    H.E. Mrs. YANG Xiaorong, Chinese Ambassador to Luxembourg
  • 10:20      Opening Speech
    Mrs. Hu BoFei, Deputy General Manager China Construction Bank International, business department
  • 10:30      Overview of Luxembourg Trade and Invest relationship with China
    Mr. Vincent Hieff, Consul General/Executive Director of Luxembourg Trade & Investment Office Shanghai 
  • 10:40     Testimonials:

–  15 years’ success story of doing business in China
Mr. Serge Heinen, Project Director Commercial Vehicles, Sales Intralogistics and Surface Treatment, CTI Systems

– Empowering, Embracing, Envisioning: PingPong’s journey in Luxembourg
Mr. Aaron Xu, Head of FI, Ping Pong

  • 11:20     Wrap-up and introduction of the week’s programme
    Mrs. Cindy TEREBA, Director International Affairs, Chamber of Commerce

Understanding Digital China webinar

Tuesday 24 November
10.00 – 11.30h CET (17.00 – 18.30h Beijing time)

Host: Mr. Vincent Hieff, Consul General/Executive Director of Luxembourg Trade & Invest Office Shanghai

  • 10:00     Opening Speech:
    How digitalisation changed the life and the way to work and to do business in China
    Mr. Laurent Kneip, Associate Professor at ShanghaiTech, Director of STAR Center and Mobile Perception Lab
  • 10:20     Two Case studies: the power of design and innovation in the advancement of China’s city revitalization, commercial real estate, branding, retail and creative economy.
    Mr. Richard Hsu, TEDx Ambassador to China; Co-founder of Pan-Asia Network; Professor of Practice at Tongji University – School of Design and Innovation
  • 10:40     Keynote speech: Digital China
    Mr. James Chou, Managing Director, Microsoft for Startups GCR
  • 11:05      The State of the Chinese Business Environment according to Benelux Businesses – Results of the 2020 Sino-Benelux Business Survey
    Mr. Raoul P.E. Schweicher, Managing Partner, Moore – MS Advisory
  • 11:25       Q&A

Followed by B2B sessions between Chinese and Luxembourgish companies

Digital Economy webinar

Wednesday 25 November
10.00 – 11.30h CET (17.00 – 18.30h Beijing time)

Luxinnovation invites Chinese and Luxembourgish academics as well as companies to share experiences in how the pandemic boosts the data-driven economy.

Moderation: David Foy, Head of International Business Development – Digital Economy, Luxinnovation

  • 10:00     Introduction and session focus
  • 10:05     China: Presentation of the socio-economic profile
    Speaker TBD
  • 10:15      Resilient Luxembourg
    Mr. Carlo Duprel – Head of Industry partnerships and Technology Transfer Office (TTO) of the SnT
    research centre at the University of Luxembourg
  • 10:25     Company testimonial – Digital Impact of global pandemic
    Mr. William Zhang, CEO Huawei Luxembourg
  • 10:35      How we navigated the pandemic and addressed client expectations
    Mr. Johnny Lagneau – CEO and Lean startup coach, Warrigal Innovation Studio
  • 10:45     Panel discussion on “accelerated digitalisation and security concerns”
    Speakers:

         – Mr. Carlo Duprel, Head of Industry partnerships and Technology Transfer Office (TTO) of the SnT
research centre at the  University of Luxembourg
         – Mr. Johnny Lagneau, CEO and Lean startup coach, Warrigal Innovation Studio
         – Mr. Cyrille Gobert, European Managing Director, Halian

  • 11:20     Q&A

 Followed by B2B sessions between Chinese and Luxembourgish companies

E-Commerce and “future outlook” Webinar

Thursday 26 November
10.00 – 11.30h CET (17.00 – 18.30h Beijing time)

Participants will obtain an insight into current trends in Chinese online marketplaces and ways to utilise existing cross-border matchmaking platforms.

 10:00     Welcome address

  • Mrs. Cindy Tereba, Director International Affairs, Chamber of Commerce
  • 10:10     Panel discussion: How to export to China via the E-commerce platforms (WeChat, Alibaba, etc) and how to participate at online fairs in China?

Moderated by Cecilia Vermeulen, General Manager, Benelux Chamber of Commerce (BenCham) Shanghai

Panellists:

  • Scott Thiel, Partner, DLA Piper Hong Kong 
  • 10:45     Presentation of online fair: Unlock E-commerce Opportunities at Asia E-tailing Summit (AES) on December 9-11, 2020
    Ms Maggie Cheung, Senior Product Promotion Manager, Hong Kong Trade Development Council 
  • 11:00     Presentation of CCB Match Plus – an online Cross-border Matchmaking platform
    Laurent Nittler, Senior Relationship Manager, China Construction Bank
  • 11:25     Closing remarks
    Mr. Carlo Thelen, CEO/General Director, Luxembourg Chamber of Commerce

Followed by B2B sessions between Chinese and Luxembourgish companies

Strong Economic ties

  • Today Luxembourg is home to 7 major Chinese banks.
  • It also has the largest global domicile of investment funds in mainland China, no less than 37% of global market share.
  • Around 50 + Chinese companies are active today in Luxembourg
  • Around 44 Luxembourg companies have set up an office in China or are actively trading with Chinese companies

Luxembourg: an ideal launchpad for targeting the EU market

Luxembourg is an ideal location from which Chinese companies – start-ups as well as established firms – can launch or expand their business on the European market.

Key business sectors include:

  • ICT
  • Fintech
  • Smart Mobility
  • CleanTech
  • HealthTech
  • Space
  • Logistics

Luxembourg is also home to a dynamic startup community and ecosystem.

A great place to live and work

Luxembourg is a great place to relocate international staff or recruit top talent. As one of the safest countries in the world, it offers an excellent quality of life and world-class health and education. Luxembourg has been ranked as the best place for expats to build an international career.

Watch our video, Luxembourg your ideal business location.

 

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